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TEDXLSU

My role: creative strategy, design, social media, copywriting 
 

Problem

With a team of 61, we were selected for six months to ensure the development and branding of TEDxLSU's 2017 year theme, "Chain Reaction." 
 

Key Insight

Even though TEDxLSU is independently organized and run by locals like LSU faculty and students, there are still many restrictions regarding creative execution from the non-profit organization, TED.  


 

Photo Credit: Sean Richardson

Solution

Before the actual March 11 event in the LSU Union Theater, my role mainly consisted of aiding and devising multiple campaigns creating awareness of the event on LSU's campus as well as the Baton Rouge area. This was done to ensure design digital signage for TEDxLSU's social media platforms. 


On the actual event day, I worked with six others to confirm posts across TEDxLSU's social media platforms highlighting the appropriate content of the event as well as maintaining consistency within TEDxLSU's brand identity.  

Please see below personal creative executions for TEDxLSU:

2017 TEDxLSU Wrap-up video    

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