TEDXLSU
My role: creative strategy, design, social media, copywriting
Problem
With a team of 61, we were selected for six months to ensure the development and branding of TEDxLSU's 2017 year theme, "Chain Reaction."
Key Insight
Even though TEDxLSU is independently organized and run by locals like LSU faculty and students, there are still many restrictions regarding creative execution from the non-profit organization, TED.
Photo Credit: Sean Richardson
Solution
Before the actual March 11 event in the LSU Union Theater, my role mainly consisted of aiding and devising multiple campaigns creating awareness of the event on LSU's campus as well as the Baton Rouge area. This was done to ensure design digital signage for TEDxLSU's social media platforms.
On the actual event day, I worked with six others to confirm posts across TEDxLSU's social media platforms highlighting the appropriate content of the event as well as maintaining consistency within TEDxLSU's brand identity.
Please see below personal creative executions for TEDxLSU:
2017 TEDxLSU Wrap-up video
Designed in Illustrator and Photoshop for TEDxLSU's Facebook Cover Photo
Designed in Photoshop for Instagram to promote Ticket Sales. "Need a last minute gift for someone? Give the perfect present of an experience: www.tedxlsu.com #TEDxLSU"
Designed in Canva and Photoshop to great a Happy New Year Instagram post for TEDxLSU. "Wishing you and yours all the best in the year to come! #happynewyear"
Created in Canva and Photoshop for TEDxLSU's Valentine Instagram post. "Happy Valentine's Day to our #TEDxLSU sweethearts! 😘💗"
After the flyer's content was decided between teammates, I designed in photoshop a flyer highlighting one of the TEDxLSU speakers. The flyer's purpose was to be displayed around LSU and surrounding areas in the local community.
After the flyer's content was decided between teammates, I designed in photoshop a flyer highlighting one of the TEDxLSU speakers. The flyer's purpose was to be displayed around LSU and surrounding areas in the local community.